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The organic results in Google are all of the results that are not paid for. If you want to advertise on Google, you should check out Google Adwords. You’ll recognize the paid result by the word Ad shown in front of the link to the website. The shopping results in Google are also paid results: a company pays Google to appear in the shopping results. This depends on how many people search for a certain search term and who wants to pay for it. Sometimes it’s only one ad, but Google can show more ads as well. The ads usually appear on top of the search results. It can be pretty hard to notice the difference between the two. Google shows both paid results and organic results. You can also choose ‘shopping’, ‘videos’, ‘news’ and ‘more’. This allows you to browse through images only. You can, for instance, click on ‘images’ if you’re searching for an image. If you want to, you can apply some filters on the search results yourself. When you’re searching to buy something online, you’ll probably get lots of shopping results on the default result page. If you’re searching for information, a knowledge graph could turn up. That could be ‘normal’ results, but also news results, shopping results or images. Google decides which results fit your search query best. The default page of Google’s search result is a page on which different results appear. Read more: What is search intent? » Browsing through the result page And on the right end, you’ll notice a knowledge graph with lots of information about the planet Neptune. These search results do not show any paid or sponsored results. However, if you’re searching for information about the planet Neptune – because your son is writing an essay about that – you’ll encounter a totally different looking SERP: After those results, the first result is an Ad, another paid result.
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To get there, you’ll have to pay Google – note the word ‘sponsored’ in the upper right corner. This results page starts with shopping results, the ones with the images on top. Like in this example, when I was searching for ballet shoes for a toddler. If you’re searching for a product you can buy, Google will show shop results on the SERP. What the result page looks like largely depends on what you are searching for. And, which of those results are paid for and which are not – the organic ones? In this post, I’ll explain all the elements of the Google Search Engine Results Page. Still, the page can look rather different depending on what you’re searching for. We cross that page with every search we do. Everybody knows what the Google Search Engine Results Page (SERP) looks like.